The Clapper

The Clapper is an advertising campaign aimed at promoting the Clapper's ability to connect with Amazon's Alexa, using classic horror figures to create a captivating and memorable experience. This project showcases the innovative and unique features of the Clapper, highlighting its integration with smart home technology and its appeal to horror enthusiasts. This campaign includes two billboards, three Instagram posts, and a digital pop-up ad.

This is not an official campaign, and was created in the Advertising Copywriting and Design course at Ithaca College as a final project.